[1]刘泓,胡晓东.有线电视用户流失与应对分析探讨[J].中国有线电视__中国最权威的有线/数字有线电视专业期刊,2017,(08):907-910.
 LIU Hong,HU Xiaodong.The Analysis on the Loss of Cable Television Users and Its Countermeasures[J].CHINA DIGITAL CABLE TV,2017,(08):907-910.
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有线电视用户流失与应对分析探讨
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中国有线电视__中国最权威的有线/数字有线电视专业期刊[ISSN:1007-7022/CN:61-1309/TN]

卷:
期数:
2017年08期
页码:
907-910
栏目:
热点关注
出版日期:
2017-08-15

文章信息/Info

Title:
The Analysis on the Loss of Cable Television Users and Its Countermeasures
作者:
刘泓胡晓东
1.湖北省社会科学院;2.湖北广电网络公司荆州分公司
Author(s):
LIU HongHU Xiaodong
1.Institute of Sociology, Hubei Academy of Social Science;2.Hubei BC&TV Network Co.,Ltd, Jingzhou Branch
关键词:
有线电视用户流失客观原因用户流失主观原因应对用户流失思路
Keywords:
cable televisionthe objective reason of the subscriber lossthe subjective reason of the subscriber lossthe countermeasure searches for preventing user losing
分类号:
TN943.6
文献标志码:
A
摘要:
分析了互联网、网络电视、卫星和地面数字电视以及广电网络、终端和内容等有线电视用户流失的客观、主观原因,并有针对性地从融合项目布局、产品设计、内容建设、终端成本控制、业务宣传和其他业务发展等方面对用户流失的思路进行了探讨。
Abstract:
This paper analyzes the objective and subjective reasons of the loss of cable TV users, from the aspects of internet, network TV, satellite and terrestrial digital TV, radio and television network, terminal and content, etc. It also discusses the countermeasures of user loss from several targeted perspectives, including the layout of integrated project, product design, content development, terminal cost control, business promotion and other fields of business development.
更新日期/Last Update: 1900-01-01